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CINEMATIC ON-SET CONTENT AND BTS & ‘MAKING OF’ VIDEOGRAPHY
Behind the Scenes videography is no longer an afterthought – it is part of a strategic campaign and a fundamental addition to any project. BTS content drives engagement – often fuelling secondary screen activity. It escalates marketing campaigns and helps build momentum in the run up to a release.
As a professional and experienced EPK director & BTS videographer – a major part of the job is capturing the fun, excitement and hard work that goes into a production – all the energy that goes on behind the camera. A good BTS videographer knows when to be invisible and when to take the lead and direct. This is not just simply backstage shaky phone footage. This is strategic, cinema-grade behind the scenes film production content.
I’ve shot it all – BTS on big Hollywood cameras, small DSLRs, GoPro action cameras, on 8mm film, VHS camcorders, iPhones & mobile phones and even a Ring doorbell.
BEHIND THE SCENES
WHY BTS AND ‘MAKING OF’ FILMS ARE SO IMPORTANT
BTS is not just about documenting what is going on – it’s far more nuanced. My approach consists of three main elements; show the audience who you are, where you are and what you’re doing. I like to work closely with the brand and agency to deliver a BTS film that works across many different platforms to deliver a clear concise message that aligns with the campaign and project.
It is not just about documenting the director & artist interaction, the DOP and art director doing their thing or even the cast working through the script – it is about capturing the hard work, the pay off of all the planning and most importantly the ‘in-between the takes’ moments of joy & chaos.
WES@WESRASHID.COM | DIRECTOR • CINEMATOGRAPHER | +44 78998 80836


















